Braskem Positions Wenew Recycled Resins for Brazil Packaging Decree

Braskem is positioning its Wenew PCR post-consumer recycled resin solutions and Cazoolo packaging design lab to help brands and converters comply with Brazil's Federal Decree No. 12,688/2025 on reverse logistics for plastic packaging. The decree sets progressive targets for recycled-content incorporation. Braskem also offers Ready Packaging, an online platform from Cazoolo with pre-developed packaging solutions for faster implementation.

Key facts

Market context

Post-consumer recycled (PCR) resins are made by reprocessing used plastic packaging into material that can be blended back into new products, most often polyethylene and polypropylene grades. They are used across food and beverage containers, household goods, personal care packaging and flexible films. Demand for these resins is driven mainly by brand owners that have set recycled-content pledges, by converters that turn resin into finished packaging, and by regulation that mandates minimum recycled content. When rules tighten, buyers typically move toward certified recycled grades, which can tighten availability of quality feedstock and create price premiums over virgin resin. Producers that already run recycling or compounding capacity, and design firms that help redesign packages for recyclability, tend to gain share as converters look for ready-made solutions to meet new targets. Reverse logistics requirements also push collection and sorting networks to expand.

Source: official release on braskem.com.br. Summary and context written by Market Krystal.