Eastman Chemical’s Cristal One PET resin chosen for KANEBO luxury overcap

Japanese cosmetics brand KANEBO has selected Eastman's Cristal One IM812 specialty PET resin for the thick-walled black overcap of its Generating Essentials Treatment Lotion, launched in January 2026. The material passed drop impact testing and kept required strength after post-mold painting, while offering high transparency and a black gradient finish. KANEBO chose it for recyclability in the PET recycling stream and plans to expand use of Cristal One Renew IM812 in upcoming products.

Key facts

Market context

PET (polyethylene terephthalate) is a polyester widely used for bottles, food and beverage containers, and increasingly for cosmetics packaging, where its clarity, stiffness and barrier properties suit premium closures and containers. Specialty grades are formulated for moldability, impact strength and decoration such as painting or gradient finishes, which are important in high-end beauty products. Demand for these resins is driven mainly by consumer packaging, beverages, personal care and fibers, so wins in cosmetics can add value per tonne compared with commodity bottle grades. Recyclability is a growing purchasing factor because brand owners want packaging that fits existing PET collection and recycling streams. Regulatory pressure on recyclable content and packaging design in Europe and elsewhere is pushing converters and brands to qualify recyclable-compatible materials, which can shift share among resin suppliers toward producers able to show both performance and recycling credentials.

Source: official release on eastman.com. Summary and context written by Market Krystal.