Lomon Billions showcases titanium dioxide coatings range at Dubai exhibition

Lomon Billions took part with its BILLIONS and TIOXIDE titanium dioxide brands at the 2026 Middle East Coatings Show (MECS) in Dubai, held September 28-30, 2026, a event with more than 300 exhibiting brands from over 20 countries and regions. The company showcased its full TiO₂ range for architectural and industrial coatings, including BLR-895, R-996, BLR-896+, LR-972, TR52, TR53, R-TC90, TR81, TR88, DELTIO 81X and DELTIO 90X. Management met new and existing customers to discuss regional demand and expand cooperation in the Middle East and globally.

Key facts

Market context

Titanium dioxide is the leading white pigment used to give paints, coatings, plastics, paper and inks their opacity and brightness. Its demand is driven mainly by architectural and industrial coatings, where it is valued for hiding power and durability, so construction activity and home renovation trends are key indicators for buyers. Pigment grades are differentiated by particle treatment and end use, meaning coatings formulators often qualify several grades from different suppliers rather than relying on one. Trade fairs such as regional coatings shows give producers a direct channel to customers and help them gauge local demand. For buyers and investors, a supplier widening its grade offering in a specific region can shift negotiations over volume and pricing, and can add competitive pressure on established pigment producers in that market.

Source: official release on lomonbillions.com. Summary and context written by Market Krystal.