Azelis expands Imerys distribution agreement to Central and Eastern Europe

Azelis is extending its distribution agreement with Imerys, the mineral-based specialities producer, effective 1 December 2026. The deal covers Imerys's Plastics, Adhesives and Sealants, and Paints and Coatings products across Poland, Czech Republic, Slovakia, Romania, Moldova, Bulgaria, Serbia, North Macedonia, Croatia, Slovenia and Bosnia-Herzegovina. The agreement builds on a five-year partnership in the UK, Türkiye and parts of the Middle East and Africa.

Key facts

Market context

Mineral-based specialities such as kaolin, talc, calcium carbonate and other functional fillers are used to modify the performance of finished products. In plastics they can improve stiffness, dimensional stability and heat resistance, while in adhesives and sealants and in paints and coatings they act as extenders, rheology modifiers, opacifiers and barrier agents. Demand therefore tracks construction, automotive, packaging and consumer goods activity, and formulators often value consistent grades and local technical support. Distribution agreements like this one matter because they shape how specialty minerals reach mid-sized converters, which typically buy in smaller volumes than major producers serve directly. Broader regional coverage can shift which distributors compete for these accounts, affect local stock availability and influence how quickly customers receive new formulation grades. For buyers in the region, the practical effect is usually easier sourcing and faster technical contact rather than a direct change in raw material supply or pricing.

Source: official release on azelis.com. Summary and context written by Market Krystal.