Azelis to distribute SUSONITY portfolio across UK and Ireland from October

Azelis will distribute SUSONITY's full portfolio in the UK and Ireland from 1 October 2026, covering the CASE, Advanced Materials & Additives, Home Care & Industrial Cleaning and Performance Chemicals segments. The range includes effect pigments and functional materials for laser marking, heat reflection, and conductive or protective coatings. The deal builds on an existing collaboration in PC and industrial markets across EMEA and APAC, and lets SUSONITY consolidate its UK and Ireland distribution through one partner.

Key facts

Market context

Effect pigments and functional materials are specialty additives that give coatings, plastics and inks their visual and performance properties. Effect pigments, often based on coated mica or synthetic flakes, produce pearlescent or metallic colour and can be formulated for laser marking or for reflecting infrared heat, which is useful in automotive, packaging and building applications. Conductive and protective coatings draw on functional fillers and additives used in electronics, industrial maintenance and surface protection. Demand for these materials tends to follow the health of automotive, construction, consumer goods and electronics manufacturing. For buyers, distribution changes can affect lead times, local stock availability and technical support, since specialty pigments are often sold in small volumes with application-specific grades. Distributors that combine several supplier lines in one region can shorten supply chains and simplify purchasing for formulators.

Source: official release on azelis.com. Summary and context written by Market Krystal.