Clariant unit launches KanuFresh natural sweat-control active ingredient globally

Lucas Meyer Cosmetics by Clariant has launched KanuFresh globally, a 100% natural-origin active ingredient (INCI: Glycerin, Water, Kunzea Ericoides Leaf Extract) sourced from Australian kanuka leaves. Clinical studies reported up to 54% reduction in visible perspiration, 44% reduction in odor intensity and 35% reduction in irritation, with benefits lasting up to 24 hours across skin phototypes I–VI. The ingredient is readily biodegradable, produced using 100% renewable energy, and COSMOS-compliant, vegan, halal, and aligned with Chinese NMPA standards.

Key facts

Market context

Active ingredients for deodorants and sweat control products are a core part of the personal care chemicals market. Traditionally, antiperspirant performance has relied on aluminum-based salts, while deodorants have mostly focused on fragrance and antimicrobial action, so ingredients that address perspiration and odor from plant-derived sources occupy a niche that brands are actively exploring. Demand is driven mainly by mass-market and premium personal care brands, along with cosmetics formulators who increasingly want natural-origin, biodegradable and certified ingredients to meet retailer and consumer expectations. Glycerin is a widely used humectant and carrier in cosmetic formulations, and its sourcing, including certification schemes for palm-derived material, is a common procurement concern for buyers. New actives of this type can shift formulators' choices between established synthetic chemistries and botanical alternatives, and they tend to attract attention from competing ingredient suppliers, though adoption depends on regulatory approvals across regions and on brand willingness to reformulate.

Source: official release on clariant.com. Summary and context written by Market Krystal.