Haifa Group Marks 25 Years of Customer-Specific Fertigation Big Bags

Haifa Group reports that its MyMultifeed concept, launched in 2001, has supplied customer-specific big bags of water-soluble fertilizers to growers for 25 years. The concept is designed to match crop needs, growing conditions and fertigation systems, reducing handling and simplifying fertigation tank preparation. It has expanded from greenhouse vegetables and ornamentals into soft fruit under glass, with products including GrowClean, Multi-K Reci, Haifa Cal GG, Haifa Soluble DUO and Multi-K pHast.

Key facts

Market context

Water-soluble fertilizers are dissolved in irrigation water and delivered through fertigation systems, letting growers supply nutrients such as potassium, nitrogen and calcium in measured doses during the crop cycle. Demand is driven mainly by protected horticulture, including greenhouse vegetables, ornamental plants and, increasingly, soft fruit grown under glass. Growers in these settings value products that are blended to match a specific crop stage, water source and dosing equipment, because this improves nutrient uptake and reduces waste. Bulk packaging such as big bags can cut the labor of weighing and handling small bags and simplify tank preparation, which matters as greenhouse operations scale up. Suppliers that offer tailored formulations and packaging tend to build stronger customer relationships than those selling generic commodity grades, so this kind of service model can shape competition among specialty fertilizer producers.

Source: official release on haifa-group.com. Summary and context written by Market Krystal.