Market overview

N-Vinylpyrrolidone (NVP, CAS 88-12-0) is the monomer for polyvinylpyrrolidone (PVP) and its copolymers, and a reactive diluent in UV-curable inks and coatings. It is made by vinylating 2-pyrrolidone (itself derived from butanediol), a route operated by only a few companies, so NVP availability controls the whole PVP chain.

Key figures at a glance
– NVP market: USD 1.4 bn (2023) to USD 2.2 bn by 2031 at 8.5% CAGR (Verified Market Research)
– Applications: pharmaceuticals, personal care, adhesives, coatings and textiles (Verified Market Research)

Recent developments among key stakeholders
– Oct 2026: Evonik is reported to be evaluating an acquisition of Ashland (market value about USD 3.3 bn); private equity firms Advent, Apollo and Carlyle were also named as interested parties (PCI Magazine, citing Reuters and Handelsblatt)

What this means for the market
Ashland is the subject of trade and private-equity interest. Deal teams need product-level data on this market, and customers need to understand what a change of owner means for supply.

How published estimates compare
Verified Market Research’s NVP value is half of Credence Research’s USD 2.8 bn PVP estimate, which is high for a monomer that is mostly used captively. Market Krystal sizes merchant vs. captive NVP in tonnes and reconciles it with PVP output.

What this report delivers
Annual volume (tonnes) and value (USD) for 2026-2035, segmented by use: captive PVP/copolymers vs. merchant (UV reactive diluent, specialty monomers); region: Europe, China, North America. Each segment is backed by a producer capacity table, price benchmarks for 2020-2025 by grade and region, trade-flow analysis and a supplier risk map. Companies assessed include BASF, Ashland, Boai NKY, JH Nanhang Life Sciences, Chinese pyrrolidone producers. The 2036-2047 outlook uses three explicit scenarios (base, constrained supply and technology transition) rather than a single extrapolated curve.

Methodology and transparency
Every third-party figure in this report is cited to its source. Market Krystal estimates are labelled as such, with the volume, price and share assumptions behind them shown in the supporting Excel model, so buyers can audit and adjust them. Where public sources conflict, the report shows the range and explains which evidence it relies on.

The purchased delivery includes the PDF report, Excel datasets and customization around the buyer’s priority region, company set, application or commercial question.

What this research answers

The study connects production routes, named suppliers, applications, regional demand, trade, pricing drivers and commercial opportunities for this CAS number. Detailed estimates and company analysis remain inside the purchased report.